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Browsing by Author Le, Phuoc Huong
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Showing results 1 to 3 of 3
Issue Date
Title
Author(s)
2021
Customer evaluation of brand extension in the fast moving consumer goods industry.
Le, Phuoc Huong
;
Le, Thi Bao Tran
2021
Exploring the impact of different factors on brand equity of E-Commerce platforms in Vietnam
Le, Phuoc Huong
;
Nguyen, Ngoc Diêu Huyen
2021
Impacts of Social Media on Consumers’ purchase decision-making process, the case of Can Tho citizens
Le, Phuoc Huong
;
Luu, Tuong Vy