Browsing by Author Pham, Phuoc Thinh
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2023 | Impact of product placement in television show on purchase intention: The case of Diet Pepsi Lime in Rap Viet television show | Pham, Le Hong Nhung; Pham, Phuoc Thinh |