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https://dspace.ctu.edu.vn/jspui/handle/123456789/111748| Title: | The impact of key opinion leaders’ (KOLs) endorsement on young consumers’ purchasing intention regarding cosmetics brands in Can Tho City |
| Authors: | Quan, Minh Nhựt Duong, Kim Ly |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2024 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | The impact of key opinion leaders (KOLs) on young people's intention to buy cosmetics in Can Tho City, thereby proposing directions for marketing strategies using KOLs in the cosmetics sector to attract young customers in Can Tho City better. |
| Description: | 113 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/111748 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 2.58 MB | Adobe PDF | ||
| Your IP: 216.73.216.121 |
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