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https://dspace.ctu.edu.vn/jspui/handle/123456789/111748Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Quan, Minh Nhựt | - |
| dc.contributor.author | Duong, Kim Ly | - |
| dc.date.accessioned | 2025-02-18T01:18:03Z | - |
| dc.date.available | 2025-02-18T01:18:03Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.other | B1911673 | - |
| dc.identifier.uri | https://dspace.ctu.edu.vn/jspui/handle/123456789/111748 | - |
| dc.description | 113 tr | vi_VN |
| dc.description.abstract | The impact of key opinion leaders (KOLs) on young people's intention to buy cosmetics in Can Tho City, thereby proposing directions for marketing strategies using KOLs in the cosmetics sector to attract young customers in Can Tho City better. | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | Trường Đại học Cần Thơ | vi_VN |
| dc.subject | Kinh doanh quốc tế CLC | vi_VN |
| dc.title | The impact of key opinion leaders’ (KOLs) endorsement on young consumers’ purchasing intention regarding cosmetics brands in Can Tho City | vi_VN |
| dc.type | Thesis | vi_VN |
| Appears in Collections: | Trường Kinh tế | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 2.58 MB | Adobe PDF | ||
| Your IP: 216.73.216.121 |
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