The Impact of Corporate Social Responsibility Campaign 'KUN Milk for Children' on Consumer Purchase Intention: The Mediating Role of Corporate Reputation in Ninh Kieu District, Can Tho City

Abstract

Evaluate the influence of corporate social responsibility on consumers' repurchase intentions, considering the mediating role of corporate reputation. Thus, the paper proposes some managerial implications for corporate social responsibility activities to enhance corporate reputation and consumers' repurchase intentions.