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https://dspace.ctu.edu.vn/jspui/handle/123456789/111871| Title: | The influence of electronic word of mouth characteristics on green cosmetics purchase intention: evidence from Generation Z consumers in Can Tho City |
| Authors: | Huynh, Viet Khai Do, Tran Ngoc Chuyen |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2024 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | Analyze and evaluate the influence of electronic word of mouth (eWOM) on green cosmetics purchase intention of Generation Z consumers in Can Tho City. Hence, propose some practical implications to increase green cosmetics purchase intention in Can Tho City. |
| Description: | 114 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/111871 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.96 MB | Adobe PDF | ||
| Your IP: 216.73.216.162 |
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