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https://dspace.ctu.edu.vn/jspui/handle/123456789/111871Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Huynh, Viet Khai | - |
| dc.contributor.author | Do, Tran Ngoc Chuyen | - |
| dc.date.accessioned | 2025-02-19T07:48:34Z | - |
| dc.date.available | 2025-02-19T07:48:34Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.other | B2015547 | - |
| dc.identifier.uri | https://dspace.ctu.edu.vn/jspui/handle/123456789/111871 | - |
| dc.description | 114 tr | vi_VN |
| dc.description.abstract | Analyze and evaluate the influence of electronic word of mouth (eWOM) on green cosmetics purchase intention of Generation Z consumers in Can Tho City. Hence, propose some practical implications to increase green cosmetics purchase intention in Can Tho City. | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | Trường Đại học Cần Thơ | vi_VN |
| dc.subject | Kinh doanh quốc tế CLC | vi_VN |
| dc.title | The influence of electronic word of mouth characteristics on green cosmetics purchase intention: evidence from Generation Z consumers in Can Tho City | vi_VN |
| dc.type | Thesis | vi_VN |
| Appears in Collections: | Trường Kinh tế | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.96 MB | Adobe PDF | ||
| Your IP: 216.73.216.9 |
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