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https://dspace.ctu.edu.vn/jspui/handle/123456789/111874
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Phan, Thi Anh Nguyet | - |
dc.contributor.author | Phạm, Duc Duong | - |
dc.date.accessioned | 2025-02-19T07:54:14Z | - |
dc.date.available | 2025-02-19T07:54:14Z | - |
dc.date.issued | 2024 | - |
dc.identifier.other | B2006286 | - |
dc.identifier.uri | https://dspace.ctu.edu.vn/jspui/handle/123456789/111874 | - |
dc.description | 104 tr | vi_VN |
dc.description.abstract | Analyze the factors affecting consumers' online impulse purchasing on the Tiktok platform in Can Tho city. From the results of the study, several managerial implications are proposed to help administrators who are operating Tiktok shops have more scientific evidence in building strategies to promote consumers' online online impulse purchasing, and improve business efficiency. | vi_VN |
dc.language.iso | en | vi_VN |
dc.publisher | Trường Đại học Cần Thơ | vi_VN |
dc.subject | Kinh doanh quốc tế CLC | vi_VN |
dc.title | Determinants of consumers' online impulse purchasing on the tiktok platform in Can Tho city | vi_VN |
dc.type | Thesis | vi_VN |
Appears in Collections: | Trường Kinh tế |
Files in This Item:
File | Description | Size | Format | |
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_file_ Restricted Access | 1.96 MB | Adobe PDF | ||
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