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https://dspace.ctu.edu.vn/jspui/handle/123456789/111881| Title: | Determinants of Gen Z Customers' Satisfaction and Loyalty on TikTok Shop in Can Tho City |
| Authors: | Phan, Thi Anh Nguyet Huynh, Ngoc Han |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2024 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | Analyze the factors influencing Gen Z customers’ satisfaction and loyalty when shopping on the TikTok Shop e-commerce platform in Can Tho City and propose implications to enhance their satisfaction and loyalty. |
| Description: | 87 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/111881 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.32 MB | Adobe PDF | ||
| Your IP: 18.190.219.146 |
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