Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/111885
Title: The impact of green marketing mix on consumers' green purchasing behavior: empirical evidence in Can Tho City
Authors: Ngo, My Tran
Nguyen, Trung Kien
Keywords: Kinh doanh quốc tế CLC
Issue Date: 2024
Publisher: Trường Đại học Cần Thơ
Abstract: The impact of the green marketing mix on the green purchasing behavior of consumers in Can Tho City and propose managerial implications for businesses to encourage green purchasing behavior.
Description: 111 tr
URI: https://dspace.ctu.edu.vn/jspui/handle/123456789/111885
Appears in Collections:Trường Kinh tế

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