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https://dspace.ctu.edu.vn/jspui/handle/123456789/111891| Title: | Factors influencing Gen Z's online book purchase intentions on two e-commerce platforms: TikTok Shop and Shopee in Can Tho City |
| Authors: | Ho, Hong Lien Vo, Nguyen Minh Thu |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2024 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | Identify and analyze the key factors influencing Gen Z's intention to purchase books online in Can Tho on the TikTok Shop and Shopee platforms, and subsequently provide strategic recommendations for ecommerce businesses. |
| Description: | 149 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/111891 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.57 MB | Adobe PDF | ||
| Your IP: 3.23.92.85 |
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