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https://dspace.ctu.edu.vn/jspui/handle/123456789/111891| Nhan đề: | Factors influencing Gen Z's online book purchase intentions on two e-commerce platforms: TikTok Shop and Shopee in Can Tho City |
| Tác giả: | Ho, Hong Lien Vo, Nguyen Minh Thu |
| Từ khoá: | Kinh doanh quốc tế CLC |
| Năm xuất bản: | 2024 |
| Nhà xuất bản: | Trường Đại học Cần Thơ |
| Tóm tắt: | Identify and analyze the key factors influencing Gen Z's intention to purchase books online in Can Tho on the TikTok Shop and Shopee platforms, and subsequently provide strategic recommendations for ecommerce businesses. |
| Mô tả: | 149 tr |
| Định danh: | https://dspace.ctu.edu.vn/jspui/handle/123456789/111891 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.57 MB | Adobe PDF | ||
| Your IP: 216.73.216.119 |
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