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https://dspace.ctu.edu.vn/jspui/handle/123456789/111891Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Ho, Hong Lien | - |
| dc.contributor.author | Vo, Nguyen Minh Thu | - |
| dc.date.accessioned | 2025-02-19T08:28:27Z | - |
| dc.date.available | 2025-02-19T08:28:27Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.other | B2013857 | - |
| dc.identifier.uri | https://dspace.ctu.edu.vn/jspui/handle/123456789/111891 | - |
| dc.description | 149 tr | vi_VN |
| dc.description.abstract | Identify and analyze the key factors influencing Gen Z's intention to purchase books online in Can Tho on the TikTok Shop and Shopee platforms, and subsequently provide strategic recommendations for ecommerce businesses. | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | Trường Đại học Cần Thơ | vi_VN |
| dc.subject | Kinh doanh quốc tế CLC | vi_VN |
| dc.title | Factors influencing Gen Z's online book purchase intentions on two e-commerce platforms: TikTok Shop and Shopee in Can Tho City | vi_VN |
| dc.type | Thesis | vi_VN |
| Appears in Collections: | Trường Kinh tế | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.57 MB | Adobe PDF | ||
| Your IP: 3.144.3.168 |
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