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https://dspace.ctu.edu.vn/jspui/handle/123456789/111909| Title: | Analysis of factors affecting online impulse buying behavior on the TikTok Shop of Gen Z consumers in Can Tho city |
| Authors: | Ho, Hong Lien Truong, Hoang Thien Ngoc |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2024 |
| Publisher: | Trường Đại học Cần Thơ |
| Abstract: | The factors affecting online impulse buying behavior of Gen Z customers on the TikTok Shop in Can Tho city. Next, suggest solutions to improve the efficiency of marketing campaigns on the TikTok, assist shops and company owners in Can Tho city to accelerate on Gen Z customers' online impulsive buying behavior and boost sales and profits. |
| Description: | 89 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/111909 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.91 MB | Adobe PDF | ||
| Your IP: 3.135.194.70 |
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