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https://dspace.ctu.edu.vn/jspui/handle/123456789/111909Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Ho, Hong Lien | - |
| dc.contributor.author | Truong, Hoang Thien Ngoc | - |
| dc.date.accessioned | 2025-02-19T09:02:47Z | - |
| dc.date.available | 2025-02-19T09:02:47Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.other | B2006412 | - |
| dc.identifier.uri | https://dspace.ctu.edu.vn/jspui/handle/123456789/111909 | - |
| dc.description | 89 tr | vi_VN |
| dc.description.abstract | The factors affecting online impulse buying behavior of Gen Z customers on the TikTok Shop in Can Tho city. Next, suggest solutions to improve the efficiency of marketing campaigns on the TikTok, assist shops and company owners in Can Tho city to accelerate on Gen Z customers' online impulsive buying behavior and boost sales and profits. | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | Trường Đại học Cần Thơ | vi_VN |
| dc.subject | Kinh doanh quốc tế CLC | vi_VN |
| dc.title | Analysis of factors affecting online impulse buying behavior on the TikTok Shop of Gen Z consumers in Can Tho city | vi_VN |
| dc.type | Thesis | vi_VN |
| Appears in Collections: | Trường Kinh tế | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.91 MB | Adobe PDF | ||
| Your IP: 18.188.226.233 |
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