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https://dspace.ctu.edu.vn/jspui/handle/123456789/122387| Title: | Corporate social responsibility (CSR) and customer loyalty: Mediating role of customer trust and customer satisfaction among Generation Z customers of Vietnam commercial banks |
| Authors: | Phan, Anh Tú Trần, Mỹ Chi |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2025 |
| Publisher: | Đại học Cần Thơ |
| Abstract: | The relationshipbetweencorporate social responsibility (CSR) and customer loyalty, with a specificfocusonthe mediating roles of customer trust and customer satisfaction among GenerationZcustomers of commercial banks in Vietnam. |
| Description: | 88 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/122387 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 3.48 MB | Adobe PDF | ||
| Your IP: 216.73.216.3 |
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