Corporate social responsibility (CSR) and customer loyalty: Mediating role of customer trust and customer satisfaction among Generation Z customers of Vietnam commercial banks

Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/122387

Full metadata record

DC Field	Value	Language
dc.contributor.advisor	Phan, Anh Tú	-
dc.contributor.author	Trần, Mỹ Chi	-
dc.date.accessioned	2025-10-09T02:19:42Z	-
dc.date.available	2025-10-09T02:19:42Z	-
dc.date.issued	2025	-
dc.identifier.other	B2112367	-
dc.identifier.uri	https://dspace.ctu.edu.vn/jspui/handle/123456789/122387	-
dc.description	88 tr	vi_VN
dc.description.abstract	The relationshipbetweencorporate social responsibility (CSR) and customer loyalty, with a specificfocusonthe mediating roles of customer trust and customer satisfaction among GenerationZcustomers of commercial banks in Vietnam.	vi_VN
dc.language.iso	en	vi_VN
dc.publisher	Đại học Cần Thơ	vi_VN
dc.subject	Kinh doanh quốc tế CLC	vi_VN
dc.title	Corporate social responsibility (CSR) and customer loyalty: Mediating role of customer trust and customer satisfaction among Generation Z customers of Vietnam commercial banks	vi_VN
dc.type	Thesis	vi_VN
Appears in Collections:	Trường Kinh tế

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