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https://dspace.ctu.edu.vn/jspui/handle/123456789/122465| Title: | Attitude toward e-commerce chatbots: the impacts of benefit-value, trust-risk, and social-personal factors on consumer purchase intention |
| Authors: | Nguyễn, Đinh Yến Oanh Lê, Hoàng Bảo Thiên |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2025 |
| Publisher: | Đại học Cần Thơ |
| Abstract: | Investigate the factors influencing Vietnamese consumers’ attitude when using e-commerce chatbots and to develop and empirically test a conceptual model that explains how attitude toward chatbots shape their purchase decisions. |
| Description: | 86 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/122465 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 3.1 MB | Adobe PDF | ||
| Your IP: 216.73.216.3 |
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