The impact of social media on Generation Z’s purchase intention toward eco-friendly packaged products: a case study in Can Tho City.

Abstract

The influence of social media on the purchase intention of Gen Z toward products with eco-friendly packaged products in Can Tho City. Based on the findings, the research proposes recommendations to raise awareness and promote sustainable consumption within the Gen Z community, thereby encouraging businesses to shift toward the production and use of eco-friendly packaging.