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https://dspace.ctu.edu.vn/jspui/handle/123456789/122575| Title: | The impact of electronic word-of-mouth on Gen Z's repurchase intention for cosmetics on Tiktok Shop in Can Tho city |
| Authors: | Khổng, Tiến Dũng Trần, Nguyễn Thúy Quỳnh |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2025 |
| Publisher: | Đại học Cần Thơ |
| Abstract: | Analyze the impact of Electronic Word of Mouth (eWOM) on the intention to repurchase cosmetics of Gen Z on the TikTok Shop platform in Can Tho city, determine the relationship between word of mouth factors and consumer behavior in order to propose specific management solutions to optimize the promotion process and enhance loyalty for businesses. |
| Description: | 126 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/122575 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 4.53 MB | Adobe PDF | ||
| Your IP: 216.73.216.2 |
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