The impact of electronic word-of-mouth on Gen Z's repurchase intention for cosmetics on Tiktok Shop in Can Tho city

Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/122575

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DC Field	Value	Language
dc.contributor.advisor	Khổng, Tiến Dũng	-
dc.contributor.author	Trần, Nguyễn Thúy Quỳnh	-
dc.date.accessioned	2025-10-16T07:52:55Z	-
dc.date.available	2025-10-16T07:52:55Z	-
dc.date.issued	2025	-
dc.identifier.other	B2106019	-
dc.identifier.uri	https://dspace.ctu.edu.vn/jspui/handle/123456789/122575	-
dc.description	126 tr	vi_VN
dc.description.abstract	Analyze the impact of Electronic Word of Mouth (eWOM) on the intention to repurchase cosmetics of Gen Z on the TikTok Shop platform in Can Tho city, determine the relationship between word of mouth factors and consumer behavior in order to propose specific management solutions to optimize the promotion process and enhance loyalty for businesses.	vi_VN
dc.language.iso	en	vi_VN
dc.publisher	Đại học Cần Thơ	vi_VN
dc.subject	Kinh doanh quốc tế CLC	vi_VN
dc.title	The impact of electronic word-of-mouth on Gen Z's repurchase intention for cosmetics on Tiktok Shop in Can Tho city	vi_VN
dc.type	Thesis	vi_VN
Appears in Collections:	Trường Kinh tế

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