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https://dspace.ctu.edu.vn/jspui/handle/123456789/122581| Title: | Perceived behavioral control and purchase intention in higher education: Evidence from paid Ai chatbot adoption |
| Authors: | Phan, Anh Tú Cao, Thị Thùy Dương |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2025 |
| Publisher: | Đại học Cần Thơ |
| Abstract: | Explore factors influencing CTU students’ intention to use paid AI chatbot. This study proposes implications for policymakers, AI chatbot businesses, service providers, and educational institutions. |
| Description: | 98 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/122581 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 4.04 MB | Adobe PDF | ||
| Your IP: 216.73.216.2 |
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