Effects of research and development investment and product innovation on firm performance: Evidence from listed firms in Vietnam

Abstract

The relationship between two critical innovation drivers are Research and Development (R&D) expenditure and product innovation and the firm performance of listed enterprises in Vietnam. Employing quantitative methods and empirical analysis, the study evaluates the impact of R&D and product innovation on both short-term performance and long-term performance. By establishing an empirical foundation, the thesis aims to inform innovation strategy formulation and provide practical managerial recommendations to enhance corporate competitiveness and sustainable development within Vietnam's digital economy and globalized context.