Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/125967
Title: Impact of green packaging and greenwashing on green purchase intention of young consumers in Can Tho City
Authors: Lê, Khương Ninh
Lê, Ngọc Ngân
Keywords: Kinh doanh quốc tế CLC
Issue Date: 2025
Publisher: Đại học Cần Thơ
Abstract: Analyze the impact of perceived value of green packaging and perceived greenwashing on green purchase intention, through the mediating role of green trust, thereby proposing to provide governance functions and policies to provide sustainable consumption in the ecommerce sector in Can Tho city.
Description: 112 tr
URI: https://dspace.ctu.edu.vn/jspui/handle/123456789/125967
Appears in Collections:Trường Kinh tế

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