Consumer responses to artificial intelligence influencer advertising: Examining the roles of artificial intelligence disclosure, artificial intelligence influencer-product congruence, and artificial intelligence avatar realism

Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/130409

Full metadata record

DC Field	Value	Language
dc.contributor.advisor	Nguyễn, Đinh Yến Oanh	-
dc.contributor.author	Trần, Nguyễn Gia Bảo	-
dc.date.accessioned	2026-09-30T07:58:05Z	-
dc.date.available	2026-09-30T07:58:05Z	-
dc.date.issued	2026	-
dc.identifier.other	B2206522	-
dc.identifier.uri	https://dspace.ctu.edu.vn/jspui/handle/123456789/130409	-
dc.description	122 tr	vi_VN
dc.description.abstract	How consumer perceptions of AI influencer advertising relate to internal responses and Purchase Intention in online and e-commerce settings, and whether Age moderates the relationship between Attitude toward the AI Advertisement and Purchase Intention.	vi_VN
dc.language.iso	en	vi_VN
dc.publisher	Đại học Cần Thơ	vi_VN
dc.subject	Kinh doanh quốc tế CLC	vi_VN
dc.title	Consumer responses to artificial intelligence influencer advertising: Examining the roles of artificial intelligence disclosure, artificial intelligence influencer-product congruence, and artificial intelligence avatar realism	vi_VN
dc.type	Thesis	vi_VN
Appears in Collections:	Trường Kinh tế

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