The effects of fairness and product risk on platform trust and high – value product purchase intention in E – Commerce: The role of perceived economic benefit

Abstract

Analyze the factors influencingplatform trust and high-value product purchase intention on e-commerceplatforms, while also examining the role of perceived economic benefit. Basedon the findings, the study proposes managerial implications tohelpe-commerce platforms strengthen trust, enhance perceived economic benefit, and promote consumers' intention to purchase high-value products.