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https://dspace.ctu.edu.vn/jspui/handle/123456789/130439| Title: | Factors Influencing Brand Choice Intention toward International F&B Franchise Brands through Consumer Engagement: Evidence from Generation Z Consumers in Can Tho City |
| Authors: | Đỗ, Thị Hoài Giang Trần, Anh Thư |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2026 |
| Publisher: | Đại học Cần Thơ |
| Abstract: | Analyze the mechanism through which Country of Origin, Perceived Value, and Fear of Missing Out influence Brand Choice Intention through the mediating role of Consumer Engagement among Generation Z consumers in Can Tho City |
| Description: | 104 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/130439 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 3.46 MB | Adobe PDF | ||
| Your IP: 216.73.216.94 |
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