Factors Influencing Brand Choice Intention toward International F&B Franchise Brands through Consumer Engagement: Evidence from Generation Z Consumers in Can Tho City

Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/130439

Full metadata record

DC Field	Value	Language
dc.contributor.advisor	Đỗ, Thị Hoài Giang	-
dc.contributor.author	Trần, Anh Thư	-
dc.date.accessioned	2026-10-02T07:38:11Z	-
dc.date.available	2026-10-02T07:38:11Z	-
dc.date.issued	2026	-
dc.identifier.other	B2206549	-
dc.identifier.uri	https://dspace.ctu.edu.vn/jspui/handle/123456789/130439	-
dc.description	104 tr	vi_VN
dc.description.abstract	Analyze the mechanism through which Country of Origin, Perceived Value, and Fear of Missing Out influence Brand Choice Intention through the mediating role of Consumer Engagement among Generation Z consumers in Can Tho City	vi_VN
dc.language.iso	en	vi_VN
dc.publisher	Đại học Cần Thơ	vi_VN
dc.subject	Kinh doanh quốc tế CLC	vi_VN
dc.title	Factors Influencing Brand Choice Intention toward International F&B Franchise Brands through Consumer Engagement: Evidence from Generation Z Consumers in Can Tho City	vi_VN
dc.type	Thesis	vi_VN
Appears in Collections:	Trường Kinh tế

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