Determinants affecting willingness to pay for self-driving vehicle technology in Ho Chi Minh City and Can Tho City

Abstract

Analyze the determinants affecting consumers’ willingness to pay for self-driving vehicle technology in Ho Chi Minh City and Can Tho City. Based on the findings, the study proposes managerial implications and policy recommendations to improve awareness, strengthen trust, reduce psychological barriers, and support the commercialization of advanced driver-assistance technologies in Vietnam.