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https://dspace.ctu.edu.vn/jspui/handle/123456789/130446| Title: | Factors affecting purchase intention toward green cosmetics: The mediating role of brand trust |
| Authors: | Nguyễn, Thu Nha Trang Nguyễn, Thị Huỳnh Như |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2026 |
| Publisher: | Đại học Cần Thơ |
| Abstract: | Investigate the factors influencing consumers' intention to purchase green cosmetics and to examine the mediating role of Brand Trust in the formation of purchase intention. |
| Description: | 75 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/130446 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 2.28 MB | Adobe PDF | ||
| Your IP: 216.73.216.94 |
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