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https://dspace.ctu.edu.vn/jspui/handle/123456789/130453| Title: | The Impact of TikTok Shop Livestreaming Features on Impulsive Buying Behavior among Generation Z in Can Tho City: The Mediating Role of FOMO |
| Authors: | Phạm, Lê Hồng Nhung Trịnh, Minh Quân |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2026 |
| Publisher: | Đại học Cần Thơ |
| Abstract: | To investigate the impact of TikTok Shop livestreaming features on impulsive buying behavior among Generation Z consumers in Can Tho City, with the mediating role of Fear of Missing Out (FOMO). |
| Description: | 65 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/130453 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.61 MB | Adobe PDF | ||
| Your IP: 216.73.216.143 |
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