Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/130453
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dc.contributor.advisorPhạm, Lê Hồng Nhung-
dc.contributor.authorTrịnh, Minh Quân-
dc.date.accessioned2026-10-02T08:04:25Z-
dc.date.available2026-10-02T08:04:25Z-
dc.date.issued2026-
dc.identifier.otherB2015599-
dc.identifier.urihttps://dspace.ctu.edu.vn/jspui/handle/123456789/130453-
dc.description65 trvi_VN
dc.description.abstractTo investigate the impact of TikTok Shop livestreaming features on impulsive buying behavior among Generation Z consumers in Can Tho City, with the mediating role of Fear of Missing Out (FOMO).vi_VN
dc.language.isoenvi_VN
dc.publisherĐại học Cần Thơvi_VN
dc.subjectKinh doanh quốc tế CLCvi_VN
dc.titleThe Impact of TikTok Shop Livestreaming Features on Impulsive Buying Behavior among Generation Z in Can Tho City: The Mediating Role of FOMOvi_VN
dc.typeThesisvi_VN
Appears in Collections:Trường Kinh tế

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