LRC Digital repo
DSpace preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets
Please use this identifier to cite or link to this item:
https://dspace.ctu.edu.vn/jspui/handle/123456789/130453| Title: | The Impact of TikTok Shop Livestreaming Features on Impulsive Buying Behavior among Generation Z in Can Tho City: The Mediating Role of FOMO |
| Authors: | Phạm, Lê Hồng Nhung Trịnh, Minh Quân |
| Keywords: | Kinh doanh quốc tế CLC |
| Issue Date: | 2026 |
| Publisher: | Đại học Cần Thơ |
| Abstract: | To investigate the impact of TikTok Shop livestreaming features on impulsive buying behavior among Generation Z consumers in Can Tho City, with the mediating role of Fear of Missing Out (FOMO). |
| Description: | 65 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/130453 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.61 MB | Adobe PDF | ||
| Your IP: 216.73.217.61 |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.