The impact of digital transformation on the business performance of OCOP entities in the Mekong Delta

Abstract

To analyze the impact of Digital Transformation (CĐS) on the BusinessPerformance (HQKD) of production and business entities participating intheOCOPProgram in the Mekong Delta, while examining the mediating roles of DigitalMarketing (MKS) and Operations Management (QTVH); and, based on thefindings,to propose managerial implications for promoting Digital Transformationinassociation with improved Business Performance among OCOP entities in theregion.