An empirical study of factors influencing consumers' purchase intention on tiktok shop: evidence from Ninh Kieu District, Can Tho City

Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/130692

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DC Field	Value	Language
dc.contributor.advisor	Lê, Nguyễn Đoan Khôi	-
dc.contributor.author	Trần, Nguyễn Kiều Duyên	-
dc.date.accessioned	2026-10-12T01:59:18Z	-
dc.date.available	2026-10-12T01:59:18Z	-
dc.date.issued	2026	-
dc.identifier.other	B2201177	-
dc.identifier.uri	https://dspace.ctu.edu.vn/jspui/handle/123456789/130692	-
dc.description	75 tr	vi_VN
dc.description.abstract	Evaluate the effects of price perception, perceived product quality, perceived risk, and trust on purchase intention among TikTok users in Ninh Kieu District, Can Tho City. Based on the findings, the study proposes managerial implications to help TikTok sellers improve their marketing strategies, enhance customer trust, and promote online purchasing behavior.	vi_VN
dc.language.iso	en	vi_VN
dc.publisher	Đại học Cần Thơ	vi_VN
dc.subject	Quản trị kinh doanh CLC	vi_VN
dc.title	An empirical study of factors influencing consumers' purchase intention on tiktok shop: evidence from Ninh Kieu District, Can Tho City	vi_VN
dc.type	Thesis	vi_VN
Appears in Collections:	Trường Kinh tế

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