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https://dspace.ctu.edu.vn/jspui/handle/123456789/130694| Title: | The impact of TikTok livestream shopping on the impulse buying behavior of Generation Z in Can Tho city |
| Authors: | Tất, Duyên Thư Thái, Ngọc Như |
| Keywords: | Quản trị kinh doanh CLC |
| Issue Date: | 2026 |
| Publisher: | Đại học Cần Thơ |
| Abstract: | The impact of TikTok livestream shopping on the impulse buying behavior of Generation Z consumers in Can Tho City. Based on the research findings, the study proposes managerial implications to enhance the effectiveness of livestream shopping activities and stimulate consumers' purchasing behavior. |
| Description: | 96 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/130694 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 2.07 MB | Adobe PDF | ||
| Your IP: 216.73.216.94 |
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