The impact of TikTok livestream shopping on the impulse buying behavior of Generation Z in Can Tho city

Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/130694

Full metadata record

DC Field	Value	Language
dc.contributor.advisor	Tất, Duyên Thư	-
dc.contributor.author	Thái, Ngọc Như	-
dc.date.accessioned	2026-10-12T02:06:06Z	-
dc.date.available	2026-10-12T02:06:06Z	-
dc.date.issued	2026	-
dc.identifier.other	B2201152	-
dc.identifier.uri	https://dspace.ctu.edu.vn/jspui/handle/123456789/130694	-
dc.description	96 tr	vi_VN
dc.description.abstract	The impact of TikTok livestream shopping on the impulse buying behavior of Generation Z consumers in Can Tho City. Based on the research findings, the study proposes managerial implications to enhance the effectiveness of livestream shopping activities and stimulate consumers' purchasing behavior.	vi_VN
dc.language.iso	en	vi_VN
dc.publisher	Đại học Cần Thơ	vi_VN
dc.subject	Quản trị kinh doanh CLC	vi_VN
dc.title	The impact of TikTok livestream shopping on the impulse buying behavior of Generation Z in Can Tho city	vi_VN
dc.type	Thesis	vi_VN
Appears in Collections:	Trường Kinh tế

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