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https://dspace.ctu.edu.vn/jspui/handle/123456789/130697Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Châu, Thị Lệ Duyên | - |
| dc.contributor.author | Trương, Thành Tài | - |
| dc.date.accessioned | 2026-10-12T02:14:47Z | - |
| dc.date.available | 2026-10-12T02:14:47Z | - |
| dc.date.issued | 2026 | - |
| dc.identifier.other | B2201201 | - |
| dc.identifier.uri | https://dspace.ctu.edu.vn/jspui/handle/123456789/130697 | - |
| dc.description | 97 tr | vi_VN |
| dc.description.abstract | To analyze the effects of AI-generated advertising on consumers’ attitudes and purchase intentions toward products in the F&B industry in Can Tho City, while also examining the effects of attitude, subjective norms, and perceived behavioral control on consumers’ purchase intentions. | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | Đại học Cần Thơ | vi_VN |
| dc.subject | Quản trị kinh doanh CLC | vi_VN |
| dc.title | The impact of AI-generated Advertising on consumers’ purchase intention toward products in the F&B industry in Can Tho city | vi_VN |
| dc.type | Thesis | vi_VN |
| Appears in Collections: | Trường Kinh tế | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.79 MB | Adobe PDF | ||
| Your IP: 216.73.216.94 |
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