Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/130703
Title: Factors affecting the use behavior of the MoMo e-wallet for online shopping among university students in Can Tho City
Authors: Châu, Thị Lệ Duyên
Phạm, Huỳnh Ngọc My
Keywords: Quản trị kinh doanh CLC
Issue Date: 2026
Publisher: Đại học Cần Thơ
Abstract: Analyze and clarify the factors affecting the use behavior of the MoMo e-wallet in online shopping among students in Can Tho City, thereby proposing some managerial implications to help businesses improve service quality and competitiveness in the electronic payment market.
Description: 113 tr
URI: https://dspace.ctu.edu.vn/jspui/handle/123456789/130703
Appears in Collections:Trường Kinh tế

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