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https://dspace.ctu.edu.vn/jspui/handle/123456789/130712| Title: | Factors affecting the impulse buying behavior of Generation Z on the TikTok platform in Can Tho city |
| Authors: | Lê, Tấn Nghiêm Lê, Thị Huỳnh Anh |
| Keywords: | Quản trị kinh doanh CLC |
| Issue Date: | 2026 |
| Publisher: | Đại học Cần Thơ |
| Abstract: | To analyze the effects of social proof, FOMO, and product scarcity on the impulsive buying behavior of Gen Z consumers on the TikTok platform in Can Tho City, thereby proposing appropriate managerial implications for businesses. |
| Description: | 116 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/130712 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 2.9 MB | Adobe PDF | ||
| Your IP: 216.73.216.94 |
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