Factors affecting the impulse buying behavior of Generation Z on the TikTok platform in Can Tho city

Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/130712

Full metadata record

DC Field	Value	Language
dc.contributor.advisor	Lê, Tấn Nghiêm	-
dc.contributor.author	Lê, Thị Huỳnh Anh	-
dc.date.accessioned	2026-10-12T03:10:08Z	-
dc.date.available	2026-10-12T03:10:08Z	-
dc.date.issued	2026	-
dc.identifier.other	B2201173	-
dc.identifier.uri	https://dspace.ctu.edu.vn/jspui/handle/123456789/130712	-
dc.description	116 tr	vi_VN
dc.description.abstract	To analyze the effects of social proof, FOMO, and product scarcity on the impulsive buying behavior of Gen Z consumers on the TikTok platform in Can Tho City, thereby proposing appropriate managerial implications for businesses.	vi_VN
dc.language.iso	en	vi_VN
dc.publisher	Đại học Cần Thơ	vi_VN
dc.subject	Quản trị kinh doanh CLC	vi_VN
dc.title	Factors affecting the impulse buying behavior of Generation Z on the TikTok platform in Can Tho city	vi_VN
dc.type	Thesis	vi_VN
Appears in Collections:	Trường Kinh tế

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