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https://dspace.ctu.edu.vn/jspui/handle/123456789/130715| Title: | The influence of green nudge measures at the point of sale on the brand image of Lotte mart Can Tho supermarket |
| Authors: | Thạch, Keo Sa Ráte Phạm, Thiên Huy |
| Keywords: | Quản trị kinh doanh CLC |
| Issue Date: | 2026 |
| Publisher: | Đại học Cần Thơ |
| Abstract: | Determine the influence of green nudge measures at the point of sale on the brand image of Lotte Mart Can Tho supermarket in customers' perception, thereby proposing managerial implications to help optimize the green nudge strategy and enhance retail brand value. |
| Description: | 103 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/130715 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 2.67 MB | Adobe PDF | ||
| Your IP: 216.73.216.94 |
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