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https://dspace.ctu.edu.vn/jspui/handle/123456789/130715Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Thạch, Keo Sa Ráte | - |
| dc.contributor.author | Phạm, Thiên Huy | - |
| dc.date.accessioned | 2026-10-12T06:59:51Z | - |
| dc.date.available | 2026-10-12T06:59:51Z | - |
| dc.date.issued | 2026 | - |
| dc.identifier.other | B2204497 | - |
| dc.identifier.uri | https://dspace.ctu.edu.vn/jspui/handle/123456789/130715 | - |
| dc.description | 103 tr | vi_VN |
| dc.description.abstract | Determine the influence of green nudge measures at the point of sale on the brand image of Lotte Mart Can Tho supermarket in customers' perception, thereby proposing managerial implications to help optimize the green nudge strategy and enhance retail brand value. | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | Đại học Cần Thơ | vi_VN |
| dc.subject | Quản trị kinh doanh CLC | vi_VN |
| dc.title | The influence of green nudge measures at the point of sale on the brand image of Lotte mart Can Tho supermarket | vi_VN |
| dc.type | Thesis | vi_VN |
| Appears in Collections: | Trường Kinh tế | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 2.67 MB | Adobe PDF | ||
| Your IP: 216.73.216.94 |
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