Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/130724
Title: The impact of TikTok livestream features on the purchase decisions of undergraduate students in Can Tho City
Authors: Lê, Tấn Nghiêm
Trịnh, Trần Minh Khai
Keywords: Quản trị kinh doanh CLC
Issue Date: 2026
Publisher: Đại học Cần Thơ
Abstract: The influence of livestream features on the TikTok platform on the purchase decisions of students in Can Tho City, thereby proposing several managerial implications to encourage students’ purchase decisions.
Description: 50 tr
URI: https://dspace.ctu.edu.vn/jspui/handle/123456789/130724
Appears in Collections:Trường Kinh tế

Files in This Item:
File Description SizeFormat 
_file_
  Restricted Access
879.12 kBAdobe PDF
Your IP: 216.73.216.94


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.