Factors affecting consumers' intention to subscribe to Shopee membership programs (ShopeeVIP) in Ho Chi Minh city

Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/130737

Full metadata record

DC Field	Value	Language
dc.contributor.advisor	Lê, Tấn Nghiêm	-
dc.contributor.author	Nguyễn, Huyền Trân	-
dc.date.accessioned	2026-10-12T08:07:39Z	-
dc.date.available	2026-10-12T08:07:39Z	-
dc.date.issued	2026	-
dc.identifier.other	B2201166	-
dc.identifier.uri	https://dspace.ctu.edu.vn/jspui/handle/123456789/130737	-
dc.description	105 tr	vi_VN
dc.description.abstract	To identify and evaluate the factors influencing consumers' intention to subscribe to the Shopee membership program (ShopeeVIP) in Ho Chi Minh city in 2026, thereby proposing managerial implications for Shopee to enhance its capabilities and attract customers in the forthcoming period.	vi_VN
dc.language.iso	en	vi_VN
dc.publisher	Đại học Cần Thơ	vi_VN
dc.subject	Quản trị kinh doanh CLC	vi_VN
dc.title	Factors affecting consumers' intention to subscribe to Shopee membership programs (ShopeeVIP) in Ho Chi Minh city	vi_VN
dc.type	Thesis	vi_VN
Appears in Collections:	Trường Kinh tế

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