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https://dspace.ctu.edu.vn/jspui/handle/123456789/130737| Title: | Factors affecting consumers' intention to subscribe to Shopee membership programs (ShopeeVIP) in Ho Chi Minh city |
| Authors: | Lê, Tấn Nghiêm Nguyễn, Huyền Trân |
| Keywords: | Quản trị kinh doanh CLC |
| Issue Date: | 2026 |
| Publisher: | Đại học Cần Thơ |
| Abstract: | To identify and evaluate the factors influencing consumers' intention to subscribe to the Shopee membership program (ShopeeVIP) in Ho Chi Minh city in 2026, thereby proposing managerial implications for Shopee to enhance its capabilities and attract customers in the forthcoming period. |
| Description: | 105 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/130737 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.91 MB | Adobe PDF | ||
| Your IP: 216.73.216.94 |
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