The impact of omnichannel integration quality on showrooming and webrooming behaviors through the mediating role of omnichannel share of time

Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/130753

Full metadata record

DC Field	Value	Language
dc.contributor.advisor	Phạm, Lê Hồng Nhung	-
dc.contributor.author	Nguyễn, Thị Ý Nhi	-
dc.date.accessioned	2026-10-13T01:50:45Z	-
dc.date.available	2026-10-13T01:50:45Z	-
dc.date.issued	2026	-
dc.identifier.other	B2201150	-
dc.identifier.uri	https://dspace.ctu.edu.vn/jspui/handle/123456789/130753	-
dc.description	119 tr	vi_VN
dc.description.abstract	Investigate the impact of omnichannel integration quality on showrooming and webrooming behaviors through the mediating role of adapted channel-level Omnichannel Share of Time (OSoT) among smart-device consumers in Can Tho City. In addition, the study examines whether Maximizer Mindset and Data Vulnerability moderate the relationships between OSoT and showrooming and webrooming behaviors.	vi_VN
dc.language.iso	en	vi_VN
dc.publisher	Đại học Cần Thơ	vi_VN
dc.subject	Quản trị kinh doanh CLC	vi_VN
dc.title	The impact of omnichannel integration quality on showrooming and webrooming behaviors through the mediating role of omnichannel share of time	vi_VN
dc.type	Thesis	vi_VN
Appears in Collections:	Trường Kinh tế

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