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https://dspace.ctu.edu.vn/jspui/handle/123456789/130756| Title: | The impact of tiktok review content on gen z's intention to choose coffee shops in Can Tho city: The mediating roles of Trust and Fomo |
| Authors: | Lưu, Tiến Thuận Trần, Mỹ Tâm |
| Keywords: | Quản trị kinh doanh CLC |
| Issue Date: | 2026 |
| Publisher: | Đại học Cần Thơ |
| Abstract: | The impact of review content on TikTok on the intentions to choose coffee shops of Gen Z in Can Tho City, by explaining the mediating mechanisms of trust and FOMO. From this, it proposes managerial implications to help coffee shop businesses optimize their marketing strategies on short-video social media platforms. |
| Description: | 60 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/130756 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 1.51 MB | Adobe PDF | ||
| Your IP: 216.73.216.94 |
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