The impact of tiktok review content on gen z's intention to choose coffee shops in Can Tho city: The mediating roles of Trust and Fomo

Please use this identifier to cite or link to this item: https://dspace.ctu.edu.vn/jspui/handle/123456789/130756

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DC Field	Value	Language
dc.contributor.advisor	Lưu, Tiến Thuận	-
dc.contributor.author	Trần, Mỹ Tâm	-
dc.date.accessioned	2026-10-13T01:57:07Z	-
dc.date.available	2026-10-13T01:57:07Z	-
dc.date.issued	2026	-
dc.identifier.other	B2201158	-
dc.identifier.uri	https://dspace.ctu.edu.vn/jspui/handle/123456789/130756	-
dc.description	60 tr	vi_VN
dc.description.abstract	The impact of review content on TikTok on the intentions to choose coffee shops of Gen Z in Can Tho City, by explaining the mediating mechanisms of trust and FOMO. From this, it proposes managerial implications to help coffee shop businesses optimize their marketing strategies on short-video social media platforms.	vi_VN
dc.language.iso	en	vi_VN
dc.publisher	Đại học Cần Thơ	vi_VN
dc.subject	Quản trị kinh doanh CLC	vi_VN
dc.title	The impact of tiktok review content on gen z's intention to choose coffee shops in Can Tho city: The mediating roles of Trust and Fomo	vi_VN
dc.type	Thesis	vi_VN
Appears in Collections:	Trường Kinh tế

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