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https://dspace.ctu.edu.vn/jspui/handle/123456789/130766| Title: | The Effects of Perceived Characteristics of GenAI-Assisted Video Advertising on Gen Z Consumers’ Willingness to Accept Advertising: The Mediating Roles of Perceived Intelligence and Perceived Eeriness — A Study in Can Tho City. |
| Authors: | Hồ, Lê Thu Trang Lê, Nguyễn Bảo An |
| Keywords: | Quản trị kinh doanh CLC |
| Issue Date: | 2026 |
| Publisher: | Đại học Cần Thơ |
| Abstract: | The effects of the perceived characteristics of GenAI-assisted video advertising on Gen Z consumers’ willingness to accept such advertising in Can Tho City. |
| Description: | 75 tr |
| URI: | https://dspace.ctu.edu.vn/jspui/handle/123456789/130766 |
| Appears in Collections: | Trường Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| _file_ Restricted Access | 10.91 MB | Adobe PDF | ||
| Your IP: 216.73.216.94 |
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